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“Mother of All Ad-Blockers” to Put Financial Squeeze on Content Producers

Researchers from Princeton and Stanford just announced the creation of the “ultimate ad-blocker” in the form of a plug-in for Google’s Chrome browser. It would not only block standard ads on websites, but sponsored content on sites like Facebook. Critics have claimed this will actually enhance Google’s advertising dominance, squeezing smaller content producers by cutting into their ad revenue, while also doing nothing to tackle the biggest trend in advertising: native advertisements. Those are ads disguised as  real news stories, without notification that they have been paid for. —AK

Photo: iStock.com / Thinglass

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